Parish Resources - Project Advance
Congratulations to all Pastor’s and Project Advance Teams,
I look forward to working with all of you again for the 2021 appeal, which I will be in touch regarding soon.
Project Advance Coordinator
- Progress Report
Best Practices for Project Advance
- Identify a specific project that parish rebate will be directed towards
- Communicate and report how funds were used from previous year rebate.
- Utilizes both direct mail and email service for solicitations
- Recognizes donors through a personal thank-you call, email, or letter
- Segments parishioner list to customize solicitation strategy – Donors who gave last year, donors who did not give last year.
- Promotes Project Advance prominently on website homepage during the appeal.
- Utilizes various promotional channels for the appeal: social media, email, bulletin, announcements.
- Provides updates on progress of appeal to the parish community
- Promotes online giving as the easiest and securest form of donation.
- Sets an ambitious but attainable parish fundraising goal (eg. 10% increase from previous year)
Frequently Asked Questions
We hope that the new www.projectadvance.ca will answer many of your questions about the case built up for this year’s appeal.
Yes, your parish goal was reduced by 50% of the originally communicated amount before the appeal was paused. The amount on the blue weekly reports does not reflect the 50% reduction as they were printed prior to the pause. If you would like to confirm your goal amount, please visit the reporting website and select your parish from the drop-down menu at the top: Click here to see the report
Donors from 2018 and 2019 received a personalized letter from Archbishop Miller explaining the changes to this year’s appeal and requesting that make a donation if they were able. They also received a personalized pledge card with return envelope but are primarily encouraged to go online if they are able to make a gift. It is important to note that only one letter was sent per household, to cut back on costs.
At this time, we do not encourage parishes to send out an appeal letter specifically for Project Advance to all parishioners. Donors from the 2018/19 will have already received a letter from Archbishop Miller with a pledge card to donate. Please continue to focus on promoting offertory giving at your parish. In September we will be offering direct mail support for parishes that would like to send an appeal letter to all parishioners.
Unless there is a reason to launch immediately, please hold off on your parish specific launch until early September. Depending on your parish schedule, we suggest launching on either September 6 or 13. If you have reason to launch sooner, please contact us.
The Development Office is looking after this aspect of the launch over the Summer months to allow for parishes to continue to focus on increasing offertory giving support and all the logistics of returning to mass. We know that many of your offices are very busy and asking to launch an appeal now would be an additional challenge. Whereas now the appeal is focused on the Crisis Response fund, by September we hope that many of your goals will be met or close to met, which will allow for more of an emphasis on how your parish will be using your parish rebate.
Please share the above appeal materials on your website, social media accounts, bulletin, and other outlets.
There will be articles and ads running in the BC Catholic through the summer months. Our Archdiocesan website and social media will also be prominently promoting the appeal. We are also planning to film additional videos that will feature more information about areas the Crisis Response fund will be supporting.
All essential materials for donation processing have already been distributed to parishes. As for promotional materials, such as brochures and posters, we will not be distributing these until closer to September. This being said, the format of the brochures may change to reduce costs and expenses as much as possible.